Design of the Lecco 1912 Football Shirts 2023/2024

In the lively heart of Lecco, a majestic eagle soars above the crowd.

Its flight is an anthem to determination, the same determination possessed by those who dare to challenge the currents.

With these ideals, we supported the Legea Hub Lecco in developing the design of the uniforms for Calcio Lecco 1912 for the 2023/2024 season.

The jerseys of Calcio Lecco 1912 are not just playing garments; they are emblems of deep bonds and courageous stories. We supported the Legea Hub Lecco  in the process of designing the team's uniforms. The design was created to highlight the team and the city, narrating the embrace between the sky and the lake, from which an eagle takes flight towards the mountains.

Football belongs to the youth. History lives in Lecco.

By wearing the jerseys of the young fans, we created an emotional bond, demonstrating the brand's commitment to its supporters. This emotional resonance echoes the heart of our approach, where each interaction strengthens trust and creates a lasting relationship.

The photoshoot was not just a promotional activity but a narrative, a story that unfolded through our work philosophy.
By showing the young fans with the jerseys, we created an emotional connection, demonstrating the brand's commitment to its supporters. This emotional resonance echoes the heart of our approach, where each interaction strengthens trust and creates a lasting relationship.

Third Shirt: A Tribute to Alessandro Manzoni

"Farewell, you mountains rising from the waters and ascending to the sky"

In the black third shirt of Calcio Lecco 1912, there is a silent tribute to the majestic mountains and the illustrious literary past of the region. In a tone-on-tone, almost secretive way, the text of the farewell to the mountains from Lucia, a work by Alessandro Manzoni, intertwines with the fabric itself. With the photoshoot dedicated to the third shirt, we wanted to narrate Alessandro Manzoni by celebrating him in one of his personal places: Villa Manzoni.

The idea was highly successful and was featured in major publications, including GQ Magazine and NSS.

Creation of the e-Commerce dedicated to LEGEA Hub Lecco for Calcio Lecco 1912

The creation of the  store online is a testament to our dedication to cultivating authentic relationships between brands and their audience.

We ensured that the website design reflected the visual identity of the campaign and the jerseys themselves. Every aspect was meticulously crafted to ensure consistency with the overall strategy.

Furthermore, through merchandising, we suggested to LEGEA Hub Lecco to build a bridge between the club's history and the energy of the youth. The online store became a digital space where fans could easily connect with the brand, creating a consistent brand experience across both physical and digital touchpoints.