I'm triggering your G.A.S!



Logo Design
Content production
Web Development
Social Media Marketing


The secret is adding value

A brand's online communication should not be limited to the sale of products; it's about building a loyal community.

ShapeYourTone embodies this ethos, providing value to guitar communities without expecting anything but trust.


Partnership & Collaborations

The tone of voice we have chosen - useful, authoritative and fresh - defines Alessandro as a reference point for the community. This approach, combined with our media strategies focused on partnering with brands and collaborating with other creators, has strengthened brand credibility during paid reviews, improving sponsor awareness.

YouTube subscribers

Total Views

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Through authentic connections made through media channels, including our online courses, we have become a trusted authority. These partnerships, grown organically, demonstrate the power of our approach and its impact on both partners and the community.


Business Expansion

As market constraints limited affiliate marketing, diversification became essential. Our audience analysis led us to a digital, useful and passive income generating product: eLearning. With our internal online course platform, we have exploited this opportunity.
Questa diversificazione strategica, radicata nella nostra profonda comprensione delle esigenze del pubblico, dimostra l’adattabilità e l’efficacia del nostro approccio.


Beyond the online

ShapeYourTone's impact transcends the digital realm, thriving in real-life interactions. The events provided a platform to manifest our brand vision. Alessandro, the face behind ShapeYourTone, adds a personal touch to every interaction.
Our approach seamlessly blends online and offline efforts. The selfies with Ale are tangible proof of the importance we give to authentic connections. These interactions, which reflect our expertise in multi-channel media, affirm our commitment to building relationships, both online and offline, fostering a community united by a passion for music.